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by kkyryl 3345 days ago
ugh. I have "Yearly pricing to the homepage" sitting in my to-do list for a few weeks :) so – there's yearly pricing (and it starts with 14.99 / year (I know, this looks really weird, but it took us some time to get to this pricing).

now, whether it's valuable enough to justify the price – depends a lot on how you use your email. we've got users managing 3-5 accounts with hundreds of thousands of emails each and they use our labeling/organization more than removal. think of it as of a way to act upon a group of emails no matter what the size of the group is.

(and I kinda think our website is not really good at communicating this – our traffic is mostly coming from android app right now and we've been putting website work off. who knew!).

2 comments

Then why you complain?

You offer plain and simply ask for 8€ per month per account.

That's simply a ridiculous amount of money for 99% of the people, what you have but we can't see is part of the problem, not the trust, the price is just not worth for what you offer, so, don't complain about "not a single new customer from 50 clicks".

Hey, quick fix: Just make Yearly the default option when the page loads, since the yearly options are the best price. Users to your site may just scroll through without clicking anything and only see the monthly prices (like I did).
this sounds like a great idea from the rational standpoint, but our data says otherwise. we've seen a conversion increase and generally more people started buying when we enabled monthly prices and again when we made them default. I have a few theories to back it up – but generally speaking pricing perception is emotional, not rational. looking at our prices you'd assume no one buys monthly, but about 40-50% of people do :)