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by kkyryl
3347 days ago
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this sounds like a great idea from the rational standpoint, but our data says otherwise. we've seen a conversion increase and generally more people started buying when we enabled monthly prices and again when we made them default. I have a few theories to back it up – but generally speaking pricing perception is emotional, not rational. looking at our prices you'd assume no one buys monthly, but about 40-50% of people do :) |
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