[jh00ker]

Hey, quick fix: Just make Yearly the default option when the page loads, since the yearly options are the best price. Users to your site may just scroll through without clicking anything and only see the monthly prices (like I did).

[kkyryl]

this sounds like a great idea from the rational standpoint, but our data says otherwise. we've seen a conversion increase and generally more people started buying when we enabled monthly prices and again when we made them default. I have a few theories to back it up – but generally speaking pricing perception is emotional, not rational. looking at our prices you'd assume no one buys monthly, but about 40-50% of people do :)