[pound]

OK, so here is consumer case: weekly video call to parents, who live separately. Duo? 1-on-1. Hangouts Meet? enterprise. Original Hangouts? Who knows how long it will be here, but hey, Google Voice suddenly got updated after 5 years of neglect. Doesn't get any more clear than this.

[ucaetano]

I'm not saying that they cover every use-case, just that now they have a very clear targeting.

If they don't support your use-case, use someone else's product.

[pound]

but is this use case seems that exotic to you?

it's not a 'consumer' target then, but a '1-on-1' use case => segmenting by use cases

[ucaetano]

I think it is an uncommon use case, but I wouldn't say exotic. On the other hand, which of the latest services support it? WhatsApp doesn't, FaceTime doesn't (although they're rumored to soon). So I'd guess it isn't common enough to be launched in the initial versions.

On your second point, yes, you're segmenting by use case, I was segmenting by target customer.

[pound]

no, how does supporting only one video call use case by app mean target is consumer and not that use case?

[ucaetano]

It isn't "supporting only one video" that mean the target is consumer. Allo & Duo have no enterprise features, and are publicly marketed to consumers. Hangouts is marketed & sold as part of GSuite, the enterprise productivity suite from Google.

Targeting determines features, not the other way around.

[cwyers]

> Hangouts is marketed & sold as part of GSuite, the enterprise productivity suite from Google.

And is embedded inside consumer Gmail, and included by default on every Android phone I've seen since it replaced Google Talk or GChat or whatever it replaced. It's the default SMS app on a lot of Android devices. What's enterprise about it?

[dragonwriter]

Hangouts being marketed primarily as part of GSuite and not as a consumer app is a recent pivot.

[pound]

target here is not a consumer, target here is particular feature. you fragmenting your target 'consumer' by video and text chats, each served by separate app. how is it not a use-case/feature segmenting? feel free not to answer though