[ucaetano]

I think it is an uncommon use case, but I wouldn't say exotic. On the other hand, which of the latest services support it? WhatsApp doesn't, FaceTime doesn't (although they're rumored to soon). So I'd guess it isn't common enough to be launched in the initial versions.

On your second point, yes, you're segmenting by use case, I was segmenting by target customer.

[pound]

no, how does supporting only one video call use case by app mean target is consumer and not that use case?

[ucaetano]

It isn't "supporting only one video" that mean the target is consumer. Allo & Duo have no enterprise features, and are publicly marketed to consumers. Hangouts is marketed & sold as part of GSuite, the enterprise productivity suite from Google.

Targeting determines features, not the other way around.

[cwyers]

> Hangouts is marketed & sold as part of GSuite, the enterprise productivity suite from Google.

And is embedded inside consumer Gmail, and included by default on every Android phone I've seen since it replaced Google Talk or GChat or whatever it replaced. It's the default SMS app on a lot of Android devices. What's enterprise about it?

[dragonwriter]

> and included by default on every Android phone I've seen since it replaced Google Talk or GChat or whatever it replaced.

Hangouts has since been replaced by Messages as Google's primary Android SMS app, and by Allo as its primary Android internet-based text chat app, and by Duo as its primary Android video-call app.

[laughfactory]

Except that neither Messenger or Allo are embedded in Inbox or Gmail. It's Hangouts all the way there. I actually like Messenger, but it's lacking certain features so I always end up back on Hangouts. Plus, Messenger doesn't give me transcripts of voicemails. So "integrated" is pushing it. It's there, it's nice, but it's not everywhere and as useful as Hangouts is.

[ianmcgowan]

Well that clears everything up nicely! ;-)

[pound]

Which means 'consumer' have no idea what app to use and when (and also learning that you better not to get used to any of them)

[dragonwriter]

Hangouts being marketed primarily as part of GSuite and not as a consumer app is a recent pivot.

[pound]

target here is not a consumer, target here is particular feature. you fragmenting your target 'consumer' by video and text chats, each served by separate app. how is it not a use-case/feature segmenting? feel free not to answer though

[ucaetano]

Nope, the target is the customer (consumer & enterprise), and then you build the features required by that customer.

You don't build a video calling tool and then look for a potential segment to sell it to, you define/find a segment and then build the product with the features required to target that segment.