[pound]

target here is not a consumer, target here is particular feature. you fragmenting your target 'consumer' by video and text chats, each served by separate app. how is it not a use-case/feature segmenting? feel free not to answer though

[ucaetano]

Nope, the target is the customer (consumer & enterprise), and then you build the features required by that customer.

You don't build a video calling tool and then look for a potential segment to sell it to, you define/find a segment and then build the product with the features required to target that segment.