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This is another signal of an interesting development on the hardware front. What used to be decoupled, with some companies offering hardware, and different companies buying hardware, is now coupled and hidden within these mega-companies (Google, Amazon, FB). Google is big enough to develop a trusted hardware solution for internal use only, it has no financial need to sell it. Worse, due to competitiveness in the cloud segment, it is dis-incentivized from selling the solution. Amazon Glacier is another one. It's an interesting long-term storage solution, whose hardware implementation is unavailable to the market, since AMZN can better explore it as a service under AWS. We are heading onto a more closed ecosystem than we are used to up until here. The cloud, which gave us the immense positive benefit of moving all capex to opex, is birthing this immense negative side effect of closing off hardware implementations in favour of exploring the added value in the form of services. |
Moreover, the GPUs and more so, DSPs and ISPs in your phone or PC are hidden from you in that they run code written by a very small number of people. You don't even have an idea how many small DSP cores are scattered throughout a desktop-class chip, let alone what they do or how to program them. Effectively it's for internal use of a very small number of hardware and software vendors, and the software is very much tied to the hardware.
The reason computing hardware used to be open is that very few could make it and they only stood to gain from making it usable in as many applications as possible, or at least so they thought. Once (almost-)cloning hardware products became increasingly cheap with less and less vertically intergated hardware vendors (from fab to design), vertical integration moved to design+software because that's how you fend off competition today.