[sergiosgc]

> However, from a customer point of view any startup or mom-and-pop can leverage these very complex and expensive world-class security developments, whereas in the past this access has been reserved to the very select few that could afford it.

I don't expect startups or mom-and-pop's to build internal clouds. I do expect medium to large companies to do so. The current market turns innovations such as these into competitive advantages of Google, instead of directly exposing the innovation to the market and allowing incorporation of its advantage into anyone's product. It's a less liquid market. Either you buy all of Google's solution as a package, or you buy none. You can't pick, sort and mash a solution of your own from disparate parts.

Note that Google here is just an example. All companies of similar size in IT are doing the same, and strategically it is the correct option (for them). I'm just stating that the overall result is sub-optimal through a collusion of disparate factors.

[digler999]

> and strategically it is the correct option (for them).

I agree. Consider what's at stake for them. I can't even begin to wrap my head around how bad that would be if an entire server farm got rooted. At least defending a bank you know what the attacker's endgame is: steal money/SSN's. If a server farm were hacked, you'd see identity theft, blackmail, massive customer (and e-commerce) downtime, malware distribution, ddos/large botnets, market manipulation (if you started spreading false news about a particular company, at scale, on social media), perhaps brute-force RSA/SSL cracking. If those guys got hacked, it could be an absolute shitstorm. So I dont blame them at all for creating their own TPM or whatever.