| This is because a vanishingly small percentage of designers have truly, in their heart, accepted the web as a medium. They'll sit lovingly with a bunch of dinged up old lead typesetting tools, positively jizz over imperfections in ink distribution, but try to talk to them about system fonts, box models, or free phones and their eyes glaze over and they drift off into their color calibrated RAW dreamland. In schools they teach people to embrace media but that only applies to fetishized antique media. They'll use half of the GPU to render CRT glow too, with 8-bit graphics, gush about material metaphors in their visual design, but they won't consider the material properties of the actual distribution medium for their work. We still haven't seen a true modernist design movement in the digital age. Maybe very briefly for a year or two in the nineties when browsers were good enough to be interesting but not good enough to do anyrhing. It'll come eventually, but it's taking its sweet time. |
I've yet to meet a web designer who would have the first clue what to do with hot metal. There are some old guys who remember physical typesetting for print, but design has been primarily electronic for around twenty years now.
The history of the web started after most print had already moved to digital fonts and layout with Pagemaker, then Quark Xpress.
It's one of the tragedies of browser development that it took the web 15 years to start to catch up with industry standard page layout possibilities, and another 5 years to start dealing with fonts intelligently.
And the web - frankly - still sucks for this kind of work. It's not that responsive design is harder than print, it's more that from a designer's POV CSS has been a train wreck for most of its history.
I understand some people here want their own font stylings, and that's fine. But designers use fonts for a reason, and "Not invented here because I don't like this" isn't a good enough reason to make it impossible for them to do that.