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by dmethvin
3773 days ago
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> why not just charge the superusers with tens of thousands of followers, like Mr. Jones, who really do get some tangible benefit from the service? The big users with lots of followers are the ones who create the large audience for Twitter to reach. Right now those people create content for free, if you start charging them they are likely to leave. If Twitter could create a model like Youtube where big content creators with lots of followers shared revenue, that would straighten out the incentives. There's a model here, it just may not be as big as Twitter thought it was a few years ago. |
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These individuals and companies are not looking for direct ad revenue from their tweets, as most Youtubers are from their content. Twitter power users are looking for indirect returns on their fame/infamy in the form of increased brand awareness and the ability to have highly visible, public conversations. In the case of the large corporations, they are also able to provide better customer feedback and support.
Reuters perhaps is looking to drive traffic to its website, but it will have to spend on Twitter if it wants to compete w/ other news outlets.
Twitter has the ecosystem, and now the ecosystem is as big as it will ever get with no added users over the last quarter. Charge the influencers and brand managers for the privilege of using the communication channel, just as a TV network charges companies for ad slots.