[rchaud]

> I disagree. I do not think Kanye/Reuters/Trump/Chipotle/Intel would bat an eye to pay for the privilege to get a message out to millions of users.

Maybe, but it's not like substitutes don't exist. All of the big brands you mentioned maintain Facebook and Instagram pages (some have Snapchat as well) in addition to Twitter, and both of those have more users and a bigger audience than Twitter does.

If Kanye or Beyonce or whoever deactivated their Twitter, it wouldn't be long before others followed suit, which could create a snowballing impact of regular users abandoning Twitter to follow people to "where the action is", so to speak.