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by roymurdock
3780 days ago
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I disagree. I do not think Kanye/Reuters/Trump/Chipotle/Intel would bat an eye to pay for the privilege to get a message out to millions of users. These individuals and companies are not looking for direct ad revenue from their tweets, as most Youtubers are from their content. Twitter power users are looking for indirect returns on their fame/infamy in the form of increased brand awareness and the ability to have highly visible, public conversations. In the case of the large corporations, they are also able to provide better customer feedback and support. Reuters perhaps is looking to drive traffic to its website, but it will have to spend on Twitter if it wants to compete w/ other news outlets. Twitter has the ecosystem, and now the ecosystem is as big as it will ever get with no added users over the last quarter. Charge the influencers and brand managers for the privilege of using the communication channel, just as a TV network charges companies for ad slots. |
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This "privilege" already exists: it's called advertising.