[datashovel]

Don't get me wrong, my personal take on this is not based on anything about these 2 companies except what is exposed via press releases and news.

These days it seems to happen quite often that when I read about what's happening at Google I'm genuinely amazed. And so often when I read about what's happening at Apple I'm underwhelmed or disappointed.

Not that things can't change, but my impression is the entire core culture / trajectory of Apple will take many years to change even if they decided to start today. My hunch is they won't, and will end up paying the price for it.

[Bud]

Out of curiosity, what precisely are you amazed by? Google's ability to think of ideas and then repeatedly never make them into products?

I think you need to recall that when Apple starts up major new products, you don't get to "read about what's happening" about them. Because Apple doesn't tell anyone. And then they ship. Google is the opposite: they tell everyone a lot, and then they never ship.

Nearly all of Google's revenue comes from online ads. They are going to need to sell a LOT of online ads to catch Apple. I would not count on that happening.

Apple's culture doesn't need changing. It's working just fine.

[aplummer]

"Not that things can't change, but my impression is the entire core culture / trajectory of Apple will take many years to change even if they decided to start today."

You are aware they are the most valuable company in the world? I'd say they are probably hoping that trajectory doesn't change...

[vidarh]

It's not that long since you could have made the same statement you just made about Microsoft, and that changed in just a few years.

[datashovel]

I totally get it. Sounds like a crazy prediction. I don't try to make predictions all the time, but am always interested in how accurate they were, and so all I can say is I've added a date on my calendar ~10 years from now and so you can rest assured that I'll learn either way whether I was right or wrong.

[aplummer]

You miss my point, I am saying their current trajectory is to become more and more successful. They do not want to 'turn around' at all.

[datashovel]

I think I get the point. Still doesn't change my perspective / prediction.