[aplummer]

"Not that things can't change, but my impression is the entire core culture / trajectory of Apple will take many years to change even if they decided to start today."

You are aware they are the most valuable company in the world? I'd say they are probably hoping that trajectory doesn't change...

[vidarh]

It's not that long since you could have made the same statement you just made about Microsoft, and that changed in just a few years.

[datashovel]

I totally get it. Sounds like a crazy prediction. I don't try to make predictions all the time, but am always interested in how accurate they were, and so all I can say is I've added a date on my calendar ~10 years from now and so you can rest assured that I'll learn either way whether I was right or wrong.

[aplummer]

You miss my point, I am saying their current trajectory is to become more and more successful. They do not want to 'turn around' at all.

[datashovel]

I think I get the point. Still doesn't change my perspective / prediction.