[Bud]

Out of curiosity, what precisely are you amazed by? Google's ability to think of ideas and then repeatedly never make them into products?

I think you need to recall that when Apple starts up major new products, you don't get to "read about what's happening" about them. Because Apple doesn't tell anyone. And then they ship. Google is the opposite: they tell everyone a lot, and then they never ship.

Nearly all of Google's revenue comes from online ads. They are going to need to sell a LOT of online ads to catch Apple. I would not count on that happening.

Apple's culture doesn't need changing. It's working just fine.