[goodside]

My first impression: I love the idea, but I'd never give $6,000 to a site that looks like yours. I generally don't like criticizing without some constructive advice on what to fix, but in this case you don't need tips from random commenters, you need professional graphic design talent. A lot of startups could forego that at first, but not if they're selling $6,000 of equipment to an audience that's pre-selected to be paranoid. You'll need to look absurdly trustworthy just to get started, and that's going to be a tough hill to climb.

[astine]

Um... As a paranoid person, good web design is going to do nothing to allay my fears. A good track record or independant verification might on the other hand. Also, I like the design.

[chrischen]

The site does look a bit bland. And so does the logo. So I'll agree that the branding should be a little better for something $6,000, but I'll also agree with the other guy in that there still has to be more. Reviews, or endorsements could do it.

[sailormoon]

What exactly put you off? I mean, it's not the best site I've ever seen, but I hardly had the visceral reaction against it you seem to have experienced.

There's a balance to be struck I think - you can't look too Netscape 4.0 but I'd, if anything, be made suspicious by an obvious focus on marketing bling. I would have thought this site is a little drab but serviceable enough, decently put together, certainly enough to avoid losing credibility.

[chrischen]

I think his point was that you need to gain credibility, and more than usual since the potential audience is already paranoid.