[sailormoon]

What exactly put you off? I mean, it's not the best site I've ever seen, but I hardly had the visceral reaction against it you seem to have experienced.

There's a balance to be struck I think - you can't look too Netscape 4.0 but I'd, if anything, be made suspicious by an obvious focus on marketing bling. I would have thought this site is a little drab but serviceable enough, decently put together, certainly enough to avoid losing credibility.

[chrischen]

I think his point was that you need to gain credibility, and more than usual since the potential audience is already paranoid.