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One thing I don't understand is the position of the big car makers(BMW, MB, AUDI) being a passive observer in this field. Tesla is getting so much, that if any automaker that can deliver a car with half the specs of a model S, and keeping their model's prices as a mass produced car, would deliver a big punch to Tesla, and would greatly move the market forward. Is it the investment necessary for building a network of charging stations? I highly doubt it is because Tesla has more money for R&D than any other car maker. Is getting a Model S, earns you the title of being an early adopter. Because I believe the market already shifted towards this type of vehicles, but I may be polarized, because I already desire an electric car. |
So when Tesla's $35k car becomes a mainstream hit in 2018, I have no doubt big auto will react with compelling competitive vehicles. The problem is they won't have the battery infrastructure in place to sell more than 50,000 units, and it'll take them several years to catch up to Tesla's production volumes!
That or purchase their packs from Tesla.