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by bostonpete
3992 days ago
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Our of curiosity, what got you buying MS phones? My sense was that by the time they had a decent phone available, most people were too invested in Android or iOS to readily consider a change. Were you a late adopter of smart phones or did you make the switch at some point? |
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Microsoft made three key mistakes with windows phone after the acquisition. The first was stopping the development of high-end models. No high end model means no evangelists which in turn means price is the only thing you can compete on. The lack of profit in the lumia division is a consequence of chasing after the bottom of the market. I'm convinced windows phone is good enough to win at the high end, but microsoft had to show up first, and they mostly didn't. They made some bone-headed decisions like releasing the high end 930/icon without the one lumia-only feature (glance), while shipping that feature on low end devices.
The second thing they did wrong was messing with the OS itself to make it more android-like (getting rid of hubs and panorama views, introducing hamburger menus, app-ifying the social integration, etc...). Every change made the OS less attractive to people already using it, while doing nothing to convince those who weren't, because those people needed apps which weren't there. Oh, yeah, that's the third and worst thing they did wrong: radically mismanaging the windows app store, both towards the users as towards the developers.