[0xFFC]

I think most of developer will do , When they see such huge opportunity .

[s73v3r]

Windows phone has a minuscule marketshare. Where is this "huge opportunity"?

Remember, Blackberry did the same thing, and it didn't help them at all.

[macintux]

Huge opportunity? Such a huge opportunity that even Microsoft seems to be giving up on the platform?

[0xFFC]

Clearly you don't know what are we talking about , Compiling/Uploading your app just exact same way you already did many times for new platform/users is something most dev will do , because it don't have any burden. And as I remember they mentioned 100% compatibility , and they even support most of Google cloud service via Microsoft service's with exactly same API .

[s73v3r]

And I'm sure it'll all work perfectly, and there will be absolutely no reason whatsoever to test your application on Windows devices, right?

[akshat_h]

Or they could allow installing from apk or third party stores. Though that will help only the more technical users, which doesn't seem to be lumia's target market.