|
|
|
|
|
by codexon
4012 days ago
|
|
I have trouble believing even a 2% chargeback rate would endanger Visa/MC. It seems like they hardly spend any time investigating chargebacks and most disputes seem to be won by the buyer by default unless they have a habit of filing chargebacks. |
|
Visa/MC work with an ever-changing mix of tens of millions of merchants that they never have direct contact with. There's a long chain of banks, ISOs, MSPs and other resellers between the card networks and the businesses that accept cards, yet they still need to provide some kind of oversight to avoid working with businesses or business models that would damage the integrity and trustworthiness of their brand with consumers.
The only way they can do that is to have policies that create incentives for the behavior they want to promote, and that prevent the behavior they want to discourage. The mandate to have a reversal ratio under 1% is one of those policies. Because it's enforced at the top, it trickles down the pyramid to every single business accepting credit cards even though they never directly interact with Visa/MC. Anyone with any kind of business that leaves customers dissatisfied, whether it's due to fraud, abuse, incompetence or ignorance, will end up being excluded from the network until they can rectify their issues despite Visa/MC never knowing they existed.