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by dangrossman
4012 days ago
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The reason Visa/MC so rigorously enforces those ratios has nothing to do with immediate financial danger from the reversals themselves. They bear no actual risk there. Visa/MC work with an ever-changing mix of tens of millions of merchants that they never have direct contact with. There's a long chain of banks, ISOs, MSPs and other resellers between the card networks and the businesses that accept cards, yet they still need to provide some kind of oversight to avoid working with businesses or business models that would damage the integrity and trustworthiness of their brand with consumers. The only way they can do that is to have policies that create incentives for the behavior they want to promote, and
that prevent the behavior they want to discourage. The mandate to have a reversal ratio under 1% is one of those policies. Because it's enforced at the top, it trickles down the pyramid to every single business accepting credit cards even though they never directly interact with Visa/MC. Anyone with any kind of business that leaves customers dissatisfied, whether it's due to fraud, abuse, incompetence or ignorance, will end up being excluded from the network until they can rectify their issues despite Visa/MC never knowing they existed. |
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I think everyone can agree that maybe with a 20% chargeback rate, there is something wrong with the business but 1-2% seems possible for a legitimate business.
As a credit card user, I don't think it is their job to dictate which businesses are worthy of operating or not.
As long as I get my money back when I do a chargeback, then they did their job.