[VieElm]

> uBlock blocks piwik all the same

Good. I don't want to contribute to your analytics. I don't want ads. I just want to browse the web without being tracked. I don't care if that means you can't pay for your site, other sites will spring up that can without annoying users with ads and without tracking them.

[Doctor_Fegg]

The "other site" in the area I'm operating in is Google. So the situation is more like "other sites will continue to dominate by cross-subsidising from their core business, namely annoying users with ads and tracking them".

Is that really what you want?

[danso]

No, he wants free content without any convenience to him. He doesn't care about the so-called bigger picture, just the instant gratification he's been entitled to.

[VieElm]

This isn't true, I'm perfectly willing to pay for content. I just don't want ads and I don't want to be tracked. Thanks to browser extensions I don't have to no matter how much that hurts your feelings. You say I'm entitled but it's actually you who isn't entitled to control how the software works on my computer.

I'm perfectly willing to support business models that aren't terrible. Perhaps you might also consider users not wanting to install rootkits, spyware and adware to support content entitled? It's the same, it's a shitty experience people don't want.

[Nadya]

Shh... don't point out the hypocrisy of installing software but preventing the "Ask Toolbar" that it tries to install from installing.

How dare you hurt their business model by preventing the program from installing spyware!

You should be running IE with 12 different toolbars and Bonzi Buddy and the 90-day trial of McAfee.

[danso]

OK, I'll answer this one. No software I own installs adware/spyware that I then uninstall or circumvent. This includes "free" commercial stuff like Chrome, Steam, the Kindle App, and Spotify. And then stuff I purchase licenses for, including Transmit, Sublime Text, Lightroom. The free consumer software that I do use, KeepassX and Handbrake, don't currently install adware/spyware. If they did, I wouldn't use them.

So no, I'm not being a hypocrite in the same way as the GP is being, unless he has restricted his consumption of Internet content to Wikipedia and pastebin

[Nadya]

That wasn't directly targeted at you - but more the "pro-ad" people who support it as a business model. Many of them (not all, as you yourself prove) will uncheck the "install this" for bundleware. Which hurts that business model for software developers.

Now the main difference is that users can uncheck the bundleware in most installers. Few sites offer a pay-to-opt-out option against ads. So what options do users have to disable ads? They're forced to use an Adblocker to opt themselves out.

People turn to alternatives because it provides an easy-access alternative. Netflix soared in popularity and put Blockbuster out of business because you didn't have to visit a brick & mortar store to rent movies. Many people will pay to use Netflix rather than torrent for free, because Netflix provides a no-friction way of consumption.

Provide a way that's frictionless for users to disable ads. A once-a-year payment for $10-$20 does the job fine and likely makes you more per user than ads would. Give them a little flair badge or something trivial and cosmetic and you might convince even the Adblockers to impart some of their money to you.

There are other business models other than Ad Revenue. Many of those business models have been time-tested and work. Ads are the "lazy" way out that shows a lack of care towards your audience.

[drostie]

I'm glad that you don't use Flash or Java. However, I'm sure you can understand if they're (a) very common, (b) bundled with adware, and (c) make one of many fine counterpoints to the "you have a moral obligation to view ads in order to support the artists who made the stuff that you're consuming" argument.

That might not be your argument, but it is an argument that's in the atmosphere. This is a thorny problem, not a cut-and-dry case. The greater good is supported when artists can be fairly compensated. It is also supported when we annoy the art-consumers less. It is probably also supported when our political stances are small, simple, and ideologically pure. It is probably also supported when poor people can consume art. There are a lot of different factors that play into the "is it OK to block ads?" question, and it's not obvious that there's a simple solution which resolves all of them.

[JohnTHaller]

We show an ask for donations in place of the ads for users who block our ads (Simple, subtle, using the same colors and fonts as the rest of the site so it isn't distracting). A handful of users do donate. The vast majority do not. Interestingly, the users who donate are also the ones most likely to whitelist our site.

Most (but not all) users today feel entitled to content, games, music, etc for free and get mad when it isn't granted to them and turn up their noses at things like ads that support the content for the price they're willing to pay (free).

[VieElm]

Sounds like you've come up with a nice comfortable rationalization for creating bad experiences for your users. How convenient for you. You don't seem to think very highly of your site's visitors.

> Most (but not all) users today feel entitled to content, games, music, etc for free and get mad when it isn't granted to them and turn up their noses at things like ads that support the content for the price they're willing to pay (free).

This is an obvious generalization and an opinion you have. People who block ads do so because ads have been and continue to be annoying, exploitive, invasive and vectors for viruses. I am not sorry I block them, and you're not going to make me feel bad for making decisions about what my computer does or doesn't do.

[JohnTHaller]

On the contrary, I think very highly of my site's visitors. That's why there's no banner ad across the top of the page. That's why there's only a single ad above the fold (within the sidebar away from the content so it doesn't distract). That's why I've never done popups, popovers, popunders, etc. That's why I have a script to detect adblockers that, instead of blocking content, just shows a nice simple request for either whitelisting or donating if they can that also cleans up the remnants of the site design left behind by blocking the ads for a cleaner page view for them and specifically reserves space for the message so the laid-out elements don't jump around and distract from viewing the page sans ads. That's why I have 60+ domains blocked within AdSense because I found they were showing fake Download button ads that were trying to trick users into downloading crap instead of free software they were after... even though these were the most high-paying ads available. That's why I've avoided doing bundleware despite the fact that it would make me a millionaire within weeks.

Much of what I said was more a generalization of online users overall. And I'm lucky that many of my own users fall outside of that generalization due to the niche of what I do and the type of product I offer (free open source software, utilities, etc). Sadly, it doesn't matter how responsibly you try to show ads as adblockers don't discriminate (except for AdBlock Plus which allows some ad networks due to payola). And doing ads on your own without a 3rd party service is nearly impossible for an independent site these days due to the nature of the ad industry.

All that said, it's not like I'm giving up. I'm working with my userbase to come up with additional revenue streams to allow the site/project to continue and the millions of users to keep using the software. Including things like paid services, merchandise, sponsorships, etc. Honestly, if we can arrive at one that'll let me ditch ads entirely, I'd be happy to.

[tshaddox]

Don't confuse the desire to not see ads with a feeling of entitlement. I fully support a website operator's right to detect that I am blocking ads and hide the content, or to make unblockable ads. I don't feel entitled to their resources. But if they do show content I'm interested in, I'll consume it. It's not at all a feeling of entitlement.

[JohnTHaller]

Most users don't share your sentiment. There are pre-bundled blocklists in most adblockers to block websites' JavaScript designed to detect adblockers and block content. uBlock includes two such lists by default. Adblockers vary whether these are enabled by default or must be enabled by the user.

[cactusface]

Watching an ad is paying a price. If it's possible to get something for free without breaking the law and without other tangible negative consequences for yourself, why would you pay a price? Altruism, right? So watching ads is my altruistic duty now?

[darkmighty]

The respondents have a solid point. You can't criticize them blocking ads, if they're willing to see degrading service because of it. What we lack that would be ideal is full transparency from the site's point of view to know which user is blocking ads and, if they choose so, prevent that user from viewing any content. It should be illegal to 'fake' watching ads just to get the content.

This imbalance is indeed a big problem imo: essentially any scheme from the site is permitted to be circumvented without giving them knowledge: this can create an unhealthy market dynamics where ads get more aggressive (to generate more revenue per user), every user installs ad blocking software (note that once installed, most users won't ever uninstall ad blockers), and websites are eventually forced to chose from only two models: mediocre service (low operational costs) or paywall.

I personally would gladly accept targeted minimalist ads, which I would prefer to having to pay to access most sites. Nowadays I use an ad blocker though since some ads are far too intrusive for my liking.

I think the whole internet industry needs urgently to discuss mechanisms for this problem though.

[drostie]

> It should be illegal to 'fake' watching ads just to get the content.

You mean, like, by-law illegal? Or just something more like "an illegal state" in a program? Because if we're talking about by-law, that's an awful sentiment and you should feel awful for expressing it.

If you mean by-program-state illegal, that's not actually too complicated: add a software dependency on your ad-generation or analytics code to all of your run-time code. You'll pay the corresponding cost in performance that any such paranoid solution is going to cost you anyway, and you'll be vulnerable to highly-targeted blacklisting of your ads anyway, but you can block those general ad rules and force ad-blockers to include arbitrary executable blacklist-code in their browsers, which is sufficient.

[vbezhenar]

So you are saying it should be illegal for me to mute TV when ads are displayed? I must carefully listen to ads and periodically pass an exam to ensure that I indeed listened to them and not thought of other things. What a wonderful feature. For ad companies.

[VieElm]

Seriously if ads were just like unobtrusive text ads I would be ok with it. I have never minded advertisements in dead tree news papers and magazines (they also don't track users). Online ads are toxic.

[danso]

OK, I'll bite. So what kind of Internet content have you paid for? And how do you pay for it without being tracked? Because you know, credit cards payments transmit your personal information. Or have you successfully transitioned to a Bitcoin-only currency lifestyle?

[VieElm]

A recurring monthly payment doesn't track my activity does it. It just tracks that I've paid for something. Many sites offer PayPal so there's no personal information conveyed at all.

I pay for a lot of Twitch subs. I am currently subbed to like 7 channels. I've also payed for the NYTimes and Washington Post through Amazon's payment system. I've paid for Ars Technica. I pay for Pandora. I pay for Reddit gold. I also buy skins and mounts in free to play games like Heroes of the Storm and TF2.

I pay lots. Do I meet your approval now?

[Doctor_Fegg]

I'm sure you're not seeking my approval, but it genuinely bemuses me that you're happy for your shopping purchases to be tracked by Amazon and PayPal, two giants with a history of privacy-insensitive behaviour, yet not for individual sites to run JS-based, self-hosted, same-domain analytics simply to count whether you're one or 10 unique users within a month.

[manigandham]

I'm very surprised you havent been downvoted yet.

The sad truth is that adblockers are not a good thing. The value exchange with online content is free access for ads. Adblockers are just incredibly simple to install and use which allows people to skirt this agreement without issue, however just because something is easy doesn't make it "right".

It's always interesting when people argue about privacy without really knowing what ad networks store (which is just a random ID number and some interest categories) vs what they willing give up to social networks. Not to mention that payments are not more private, in fact payments = credit cards = everything including address, birthday, purchase history etc all tied to a real identity. Browsing via ads is far more private than browsing via paid access.

[LoSboccacc]

I agree with that as ads support the content rich internet we all know and love

However ads have become just too much annoying with all the pop left and right and other shady tactics to steal your eyeballs or get you to dow load a virus

It is time user started pushing back, since content owners are currently little to no incentive to push back to ads provider for getting high quality ads.

Adblocking puts the right incentive where its due. They should however play nice to web site owners. If the content owner wants not show content unless an ad is displayed, the ad blocker shouldn't circumvent that

They aren't gonna fixing ads provider getting too far by getting to far on the opposite direction. That will just put more content behind paywalls in the long run.

[manigandham]

I think the users always had the same choice, don't visit sites where you don't like the experience. Sure adblockers are finally pushing for better sites and ads but the blunt force approach of just blocking all ad scripts is actually causing more harm then good.

Nowadays, hosting is so cheap that independent blogging is not really at risk, everyone can publish anything anytime. The risk is really with top and mid-tier publishers who produce content for money. These guys will be squeezed and what we're headed towards is both paywalls everywhere and a walled-garden approach where Facebook or other big central apps/sites will control access to everything else. Not sure either is a great option for the future.

Note: Yes micropayments/universal "internet" subscriptions might work but this is a far greater problem than people make it out to be. Any company attempting to do this will need massive scale, perfect tracking (again privacy issues here), secure access to billing and identity and ease of use for users. They will possibly help from either ISPs or some other infrastructure layer to actually make this work and even Google is having trouble with their 2nd try at a micropayments model in their new Contributor program. It's just not an easy thing to solve, definitely not as easy as just putting up a few ads and making the content free.

[darkmighty]

I'm getting dismissed too, and people won't even admit it's a problem, much less give a coherent rebuttal: how are we not headed towards a classic 'Tragedy of the commons' type of scenario where no one wants to compromise (watch ads) but everyone wants free content. I can only conclude quality will degrade and we will get either behind paywalls or crappy content. Serious journalism is clearly suffering imo, for example. In this scenarios privacy degrades, since behind the paywall the provider knows your full identity along with all your browsing habits.

We need solutions for this, not a dismissal. No large company is engaging this in the public because there will be obvious backlash from adblocker users: they are currently fine, getting free content and seeing no ads -- why would they want change? While they don't see the trend is probably unsustainable, in the sense that services will generally be worse than they could have been.

My opinion is that some unobtrusive ads is a price that is worthy of payment, but this scenario is running out if we don't change some rules of come up with solutions. I'm very open to alternatives also such as some kind of internet-wide subscription model. It needs to be discussed, not tossed aside, imo.

[DanBC]

But you're only blocking ads and analytics? You're not making any effort to avoid the sites that track?

[baddox]

Why avoid the sites that track if it's trivial to visit those sites without getting tracked?

[DanBC]

Some of the ad-block using crowd say that this is not about getting the content and avoiding the ads - it's just about avoiding the ads. I've started asking people who use an ad-blocker if there are any sites they no longer visit.