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by JohnTHaller
4018 days ago
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Many sites rely on Google Analytics to be able to do their own promotions and sponsorships, which is the only way they make money other than ads. By blocking GA, the site doesn't see you as a visitor. So, you use the site resources, don't see ads and don't add to their user/page view numbers. Plus, there's the fact that lots of sites use GA to handle inter-page click tracking so they can see what paths users take to analyze UI/price sensitivity/promos/etc and blocking GA may break your ability to actually use the site at all (many travel sites, for instance). |
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I'm not willing to let Google follow me everywhere on the internet and if that is detrimental to the sites I visit then they are welcome to block me if they detect that I'm blocking GA.