You mean it's a disruptive synergistic cloud experience offer!
There seems to be some kind of institutional mental illness that forces corps to think of users as exploitable prey who can be herded down a value-extracting marketing funnel, and not as people who want a service.
I have alway thought "converting users to our brand" sounds suspiciously like "converting people to our religion/cult" just say you want loyal customers, not "devoted followers."
There seems to be some kind of institutional mental illness that forces corps to think of users as exploitable prey who can be herded down a value-extracting marketing funnel, and not as people who want a service.
It's disturbingly common, IME.