[TheOtherHobbes]

You mean it's a disruptive synergistic cloud experience offer!

There seems to be some kind of institutional mental illness that forces corps to think of users as exploitable prey who can be herded down a value-extracting marketing funnel, and not as people who want a service.

It's disturbingly common, IME.

[Abraln]

I have alway thought "converting users to our brand" sounds suspiciously like "converting people to our religion/cult" just say you want loyal customers, not "devoted followers."

[FlaceBook]

You mean a 'transformative' disruptive synergistic cloud experience offer?