[qq66]

Why not contact some of your 2% female users and ask them to be in normal, non-sexualized advertising for your site? It will help you attract both male and female users to show that FPV racing can be enjoyed by everyone, and it's not duplicitous because you're using real FPV racing enthusiasts.

[stephentmcm]

Couldn't agree more, 'selling' how much fun being in the community is, will be much better at building a brand.

I'd seriously avoid going down the sexy models route, if you're site featured girls in tight tops holding RC 'stuff' on the front page I would have clicked away almost immediately, it cheapens what you're promoting.

Simply using professional photo/video people for imagery will help more than slapping on some tacky model shots.