[stephentmcm]

Couldn't agree more, 'selling' how much fun being in the community is, will be much better at building a brand.

I'd seriously avoid going down the sexy models route, if you're site featured girls in tight tops holding RC 'stuff' on the front page I would have clicked away almost immediately, it cheapens what you're promoting.

Simply using professional photo/video people for imagery will help more than slapping on some tacky model shots.