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I'm in my mid-30s, grew up tinkering/programming/etc., but I have to admit I just don't get social media. But then I'm not a very sociable person in general. My wife (not a techie), however, is all over facebook/pinterest/twitter/etc. doing God knows what while I'm coding all day. How I learned of the existence of Pinterest: Me: "Where did you say you posted that thing?" Wife (annoyed): "Pinterest" "Your what?" "Pinterest" "WTF is Pinterest?" "Seriously?!" edit: Pintrest, Pinterest, eh? |
Pinterest is aimed almost exclusively at women. You haven't heard of it because you're a dude and it's not marketed to you or your friends.
Hell, I'm enough of a tomboy that I don't really use it. I looked at it a year and a half ago when I first started transitioning to female because I heard that girls are supposed to like it, and I never got into it because it was all about fashion and shit that I have no interest in.
(OK, I did start getting into it in the last week or so... but I've mostly kept to the '80s/'90s nostalgia boards, which seems to be a much smaller part of the community than the fashion boards.)