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by tim333 4074 days ago
> naive to assume that Google, Yahoo, and Microsoft..etc don't understand that mobile is dominating desktop...

That's not the guys point. He's considering whether the mobile ads are more engaging than the desktop ones which is not clear cut. I use my mobile a lot but I can't even recall reading an ad. I'm sure I've scrolled past some. It's possible Facebook has figured how to get people to read the things and have people buy stuff while the other companies have not yet.
2 comments
mcintyre1994 4074 days ago
Do you use Facebook at all? Whenever I check my feed on my phone I consistently get a block of advertised apps somewhere in there. They tend to be the typical high grossing IAP ridden games with a summary/call to action install button you can tell is being A/B tested to hell.
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tim333 4073 days ago
Yeah sure I use facebook and there are ads - I just scroll past usually.
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joelrunyon 4074 days ago
> I use my mobile a lot but I can't even recall reading an ad.

This is the same logical fallacy that people try to use to say search ads don't work. CTRs on search are 2-5% so it doesn't matter if you click on it or not - they only need 5 people out of 100 to do so.

For display & mobile, the CTRs are even lower so there should be even more people who say "i never click on an ad." Advertisers will keep spending money anyway.

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BillFranklin 4074 days ago
Moat ad guys know what they're talking about, online ads are about awareness and attention not CTRs https://vimeo.com/120811139
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tim333 4073 days ago
I wasn't saying ads don't work, just that its not clear whether mobile ads or regular ads work better.
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