[joelrunyon]

> I use my mobile a lot but I can't even recall reading an ad.

This is the same logical fallacy that people try to use to say search ads don't work. CTRs on search are 2-5% so it doesn't matter if you click on it or not - they only need 5 people out of 100 to do so.

For display & mobile, the CTRs are even lower so there should be even more people who say "i never click on an ad." Advertisers will keep spending money anyway.

[BillFranklin]

Moat ad guys know what they're talking about, online ads are about awareness and attention not CTRs https://vimeo.com/120811139

[tim333]

I wasn't saying ads don't work, just that its not clear whether mobile ads or regular ads work better.