| People are publishing content on the internet without putting it behind a login/password/restricted access. Not only are they publishing it, they're announcing its presence on social media, performing "search engine optimizations", and cross-promoting it on other non-web technologies (radio, tv, printed media, etc.). ... At no point, as a consumer of this content, did I get presented with so much as a simple "In return for consuming this content, you agree that you will look at the ads being shown here". I also haven't agreed to such things for cable tv or radio - but guess what? I don't generally consume those media products, in large part because the formats are linear and full of "unskippable" ads. Nothing is stopping the web from moving to this format. There are many sites out there that present an interstitial of some sort before moving onto the main content. And every time I end up on one of those sites, if my ad blocker isn't dealing with it somehow, I generally remember and avoid visiting the next time. If you want me to pay for the web content that you're publishing because that's the business model you've decided on, be up front and attempt to get a paid agreement from me. Or deal with the fact that I'm part of the audience that doesn't look at the ads in print media, mutes or skips channels on TV, and installs ad blockers for the web. |