[matteotom]

If an ad comes on the radio, I usually change the station. During TV commercials, I mute and do something else. There's nothing that compels me to sit through the ads to listen to the music or watch the television show. Similarly, I have no problem with "skipping", or blocking, ads.

[anilgulecha]

Some may not want to deal with the bandwidth required to keep an ad-blocking loop running at all times. They get a default penalty of having to suffer ads, without actively having signed on for it.