[greyman]

Mainstream media is not dying.

The article proved that in one case, Techcrunch reported substantially better than New York Times. But it should be mentioned, that 1) this is not always the case, and 2) Technology is only a small part of what mainstream media cover.

Also, in my opinion, Techcrunch is not a blog in the traditional sense of that word. Yes, it uses blogging software and sorts its articles chronologically, but it is actually an Internet media company with professional staff, etc. From certain point of view, TC is mainstream technology media. Overall, this article proves nothing more that in one particular case, one media performed better than other.

[unalone]

The New York Times is a century and a half old. Techcrunch hasn't even passed half a decade. Blogging's ten years old. Give it another ten and where do you think it'll be?

Blogs already cover politics and technology more thoroughly than papers. I'll bet webcomics are catching up to newspaper funnies in popularity. By 2019, there won't be anything in newspapers that you can't get better online.

How is TechCrunch not a blog? Are the rules that if you're able to find advertisers and make money you're not a blog anymore? Because they don't make a magazine, they don't have print, and they publish exclusively online. That's exactly what a blog is.

[akkartik]

I agree with that sentiment, but beware of directly comparing age. Blogging will likely rise and fall faster than newspapers.

[unalone]

I only half agree. What we think of as blogging will fall faster, but the idea of independent electronic publication will stick around longer than newspapers did. Flexibility trumps everything.

[njharman]

> Give it another ten and where do you think it'll be?

With pet.com?

[indranil]

Actually TechCrunch is very much a blog, and not a "mainstream" media company, because it's not on print or tv or something people traditionally call the "mainstream", a definition that's changing rapidly.

[natrius]

TechCrunch is mainstream tech journalism. Try to think of someone relatively informed about the industry who doesn't read it.

[whatusername]

Startups != Tech for most of the world.

[misuba]

Mainstream media is certainly not dying - the real killer of newspapers is and has always been TV. People seem absurdly blind to this now that the internet is dealing that last 2 HP of damage.