[indranil]

Actually TechCrunch is very much a blog, and not a "mainstream" media company, because it's not on print or tv or something people traditionally call the "mainstream", a definition that's changing rapidly.

[natrius]

TechCrunch is mainstream tech journalism. Try to think of someone relatively informed about the industry who doesn't read it.

[whatusername]

Startups != Tech for most of the world.