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Ouch. I have top-tier status on AA, and they will be getting a note from me about this. Not cool. That said, I am still confused as to why Dustin thinks AA's website is so relevant to its business model. Their website is not very Web 2.0, it's true. But, they make up for that... I can fly non-stop from Chicago (my home airport) to thousands of cities around the world on AA quite cheaply. They have three-class international service, which means I can use frequent flyer miles to get a really nice seat once in a while. They have lounges. They have international partners where my status benefits can be used. I get free domestic upgrades to first class. They have customer service that cares. (I have never been greeted by name on Southwest, but it happens rather frequently on AA.) So anyway, the legacies are not totally incompetent. I fly at least every month and I would never even consider WN or JetBlue. The fare is about the same, and I have no chance of receiving anything other than a middle-seat on the back of a 737. No thanks. Perhaps the website UX is nice, but the rest of the trip won't be. And when I'm in a metal tube for 18 hours, I don't really give a damn about how much AJAX the website had. (I am a little defensive here, I know. AA has been really nice to me, so I feel that they deserve some compliments for that.) |
One of the original reasons why I disagreed with Dustin. Slick Web 2.0-y goodness does not imply a better user experience. Copious amounts of whitespace is easy on the eyes, but also doesn't automatically imply discoverability or readability. I know first-hand of at least one top-50 website that is very Web 1.0 but absolutely excels at what it does.