[goodkarma]

Google was such a massive success that any search startup with a chance of being a "Google killer", or even just a worthy competitor, seems to be finding investors.

If 1% share is a billion dollars in annual revenue, there's some real opportunity there.

I think everyone is investing in search by looking in their rear-view mirror. I doubt the real "Google killer" will be a "text box entry leading to a list of links" search engine of the same nature as Google.

[hnhg]

Isn't it a bit more "all or nothing" when it comes to market share and revenues though? I mean you can't just say you've got 100th of the audience of Google and thereby generate 100th of their revenues because of the way advertisers work - they'd probably still go to Google as they have 99% of the audience. Unless you were going for a niche market. Does that make sense?

[jacquesm]

1% of google would put you in the top 500 of websites, you certainly will find advertisers.