[hnhg]

Isn't it a bit more "all or nothing" when it comes to market share and revenues though? I mean you can't just say you've got 100th of the audience of Google and thereby generate 100th of their revenues because of the way advertisers work - they'd probably still go to Google as they have 99% of the audience. Unless you were going for a niche market. Does that make sense?

[jacquesm]

1% of google would put you in the top 500 of websites, you certainly will find advertisers.