[Lx1oG-AWb6h_ZG0]

The apple store only offers a two year guarantee, three if you pay extra for apple care. And since this thing requires a paired phone, even if the hardware is usable after that, there is no saying the software will be compatible with new iphones.

It's pretty clear this watch is meant to be disposable.

[nevi-me]

Yes, I agree there that we can conclude it's meant to be disposable. So are the wealthy elite then paying for the "Apple brand"? I ask this seeing that there's not that much gold on the watch itself to justify the price from a commodity perspective.

[Lx1oG-AWb6h_ZG0]

I thought so too, but if the only difference between the 17000$ version and the 500$ version is the case, the only thing you're paying for is the opportunity to tell others you can afford to drop 17 grand every couple of years. It's probably a pretty lucrative market.