[nevi-me]

Yes, I agree there that we can conclude it's meant to be disposable. So are the wealthy elite then paying for the "Apple brand"? I ask this seeing that there's not that much gold on the watch itself to justify the price from a commodity perspective.

[Lx1oG-AWb6h_ZG0]

I thought so too, but if the only difference between the 17000$ version and the 500$ version is the case, the only thing you're paying for is the opportunity to tell others you can afford to drop 17 grand every couple of years. It's probably a pretty lucrative market.