[prawn]

I think there's something in your comment, even if you end up on the wrong track in being dismissive.

More likely it's an abstraction (via the blackbox) of the way we build internet services and ordering. That something so simple neared 500 comments and 1,200 upvotes on HN suggests to me that for 10+ years we have built ecommerce in one way, when people would rather it in a different way. No continual re-creation of accounts, of declining newsletters, declining warranties and insurance, of re-entering shipping details, etc.

Or avoiding phone ordering processes that involve waiting on the line, repeating details three times, clarifying specials and so on.

How is something that saves us time and allows us more time with our families and friends a horrible commentary on society's values? Surely the interest in Magic is a commentary on how off many of our assumptions are when building online/phone ordering processes?

[nemo44x]

As I mentioned in another post I'm not really dismissive (not entirely - but skeptical for sure) and I agree with you - who is to say that our assumptions based on old models were right?

Part of our identity and love of capitalism is shopping as entertainment. We love advertising and responding to brands that we identify with. What if this is all a lie, as you imply?

I just find it all very interesting.

Freedom of choice was the old way. Freedom from choice could be the new way?