[nemo44x]

As I mentioned in another post I'm not really dismissive (not entirely - but skeptical for sure) and I agree with you - who is to say that our assumptions based on old models were right?

Part of our identity and love of capitalism is shopping as entertainment. We love advertising and responding to brands that we identify with. What if this is all a lie, as you imply?

I just find it all very interesting.

Freedom of choice was the old way. Freedom from choice could be the new way?