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I realize that full curation probably isn't possible as this thing scales, but as a parent, this thing will live or die based on the content they allow into the stream. I love watching videos of people building stuff with my kids. Moreover, I love watching the creativeness that some of the videos inspire in my kids. Unfortunately, to date, I have had to preview most of the content my children see on YouTube so that they don't either see a video review of something that's got the f-bomb every other word, or that the sidebar video recommendations don't bring up stuff that I really don't want my kid watching. And, to be clear, these are young kids. In my mind, this is all about the content, the creators they allow into the system, and the curation of those two. I'd love to see an algorithmic way to accomplish some of this, but I expect on the front end, it'll require a lot of human filtering. |
I'm not sure what their content strategy will be, but by way of inference from public record (job listings, this blog post, etc.), I would guess that they're priming the pump with content from established, kid-friendly publishers. They want to start off strong, with proven commodities, before opening the floodgates. There might also be a qualification process for new creators and publishers that is more rigorous than the process for all-purpose YouTube; that's just my speculation, though.