[jonnathanson]

This will absolutely require some human filtering, even if only as a backstop. That parents feel safe and comfortable with the content -- and all "adjacencies," such as comments, ads, and so forth -- is critical.

I'm not sure what their content strategy will be, but by way of inference from public record (job listings, this blog post, etc.), I would guess that they're priming the pump with content from established, kid-friendly publishers. They want to start off strong, with proven commodities, before opening the floodgates. There might also be a qualification process for new creators and publishers that is more rigorous than the process for all-purpose YouTube; that's just my speculation, though.

[VLM]

"kid-friendly publishers"

What does that mean?

I'm one of those minecraft weirdos and I can authoritatively say based on many hours of entertainment viewing that Direwolf20 and Pahamir have never said anything non-G rated, at least in their team video series so far as I've seen. So that's boring and no point discussing.

And my son has this unique skill to find "lets play" minecraft videos where basically every other word is "fuck" every time a player sees an aggro mob or their pick breaks or just for fun, which seems to be quite often. So again thats boring and no point discussing.

Whats interesting to discuss is in between. OMGchad is about 99.9% G rated but when he gets really, really frustrated, like once every ten episodes, out comes "damn it" and my wife says "language, change the video" and I laugh because my wife says worse stuff than OMGchad and my son is going to be driving a car in a couple years and voting in a couple more and probably on 4chan etc and from my own memory of being his age I suspect he is quite familiar with all the swear words yet behaves himself in public so all is well.

So video training a 3 year old to walk around the house saying "damn it" randomly is not going to fly, but how about a kid who's in his last months of preteen? Especially if the video is 99.9% G rated? And I can see differing opinions, like a extreme fundamentalist being alot more worried about some Dawkins video than mere straight pr0n or something...

[jonnathanson]

"What does that mean?"

All I really meant is known commodities with proven track records in kid's learning and edutainment properties. Reading Rainbow (cited in the blog post) is a good example. Disney might be another hypothetical example.

"I'm one of those minecraft weirdos and I can authoritatively say based on many hours of entertainment viewing that Direwolf20 and Pahamir have never said anything non-G rated, at least in their team video series so far as I've seen. So that's boring and no point discussing."

I'm not saying these folks aren't kid-friendly. I certainly didn't mean to draw a qualitative distinction between, say, Disney and Direwolf20. I didn't mean to create a category "kid-friendly" in which these sorts of creators do or do not fall. I was speaking more broadly -- and speculating, as I mentioned -- about what Google seems to be up to.

All of this is speculation on my part, based on having closely followed this space, having followed YouTube/Google's job listings very closely over the last four or five months, and having had casual chats with friends at Google and YouTube.

"So video training a 3 year old to walk around the house saying "damn it" randomly is not going to fly, but how about a kid who's in his last months of preteen? Especially if the video is 99.9% G rated?"

My understanding is that Google is focused very specifically on the young, young demo. A 3-year-old fits into what I understand of their thesis; an 11-year-old might not. But again, this is my best guess. I can neither speak on Google's behalf, nor claim any special knowledge above and beyond what is publicly available.

[petercooper]

I suspect he is quite familiar with all the swear words yet behaves himself in public so all is well.

Yeah, I think it depends on the kid and the parents' ability to define boundaries and not treat kids as mini-adults with the rights of adults. My dad swore like a trooper (still does) and I knew all the words by the time I was a teenager, but I didn't dare swear until I was an adult.

It's decidedly untrendy to treat kids as kids and adults as adults these days, but I think having one rule for kids and one for adults is the best way to go.