[shawnhermans]

In most cases, I disagree with the point the author is trying to make. The author is arguing against the heavy restrictions Medium places on typesetting and layout. As a reader and author, I don't want the author to worry about these types of details. I want them to worry about ideas and storytelling.

The only exception I can think of to this rule is for highly visual medium like graphic novels. In this case, typesetting and layout are inseparable from the medium. That being said, I don't think Medium is designed for that type of use case

There may be other cases where creative choices in typesetting and layout may enhance the writing, but this usually isn't the case. Normally, when an author tries to "spice up" their writing this way it ends up looking like a crappy MySpace or GeoCities page.

As an aside, George RR Martin apparently uses WordStar 4.0 to write his books. I don't know if this proves or disproves the argument. Maybe if he had more control over the typesetting and layout, he would be done with Winds of Winter by now.

[chipotle_coyote]

As an author who cares about typography, I don't think these things are mutually exclusive. Butterick's point here is that Medium takes away your choice on the web, where there's very frequently no separation between author and publisher. That separation doesn't exist if you host your own WordPress or Ghost installation, or on Tumblr or WordPress.com -- but it doesn't really exist if you publish on Medium or Svbtle or the like, either. The difference is that with Medium and similar services, you are acting as your own publisher but letting them act as graphic designer.

I understand that a lot of authors don't have the background for this sort of thing, and that LaTeX's basic philosophy here is a good one (i.e., don't screw with the defaults and your paper will look good, and even if you do screw with them you have to put a bit of effort in to start making things look crappy). And Medium will look better than slapping up unstyled HTML.*

But that means neither that you necessarily want everything to look like Medium's default -- which, unlike LaTeX, cannot be changed even a whit by authors -- nor that that your choices are only "write with Medium" and "learn professional typography." It's not difficult to slap up a WordPress or Ghost installation and choose from hundreds of themes, many of which have at least reasonable, if not amazing, typesetting standards.

Lastly, Butterick's point about Medium's business model is certainly worth paying attention to.

[chipotle_coyote]

While it's gauche to reply to yourself, I just realized I left that asterisk unconnected. Oops.

*Whenever I talk about how typography matters, I usually get comments (not necessarily on HN) about "content is king" and HTML 2.0 was good enough and how can typesetting possibly matter? Well, sure, content is the most important, but think about an audiobook. It could be read by a professional voice actor, it could be read by the author, and it could be read by your computer's text-to-speech software. Same content each time, barring mispronunciations, but the chances are you'd rather hear the one read by Stephen Fry than the one read by Siri. Typography and graphic design is the visual equivalent. In theory, every print novel could have been reproduced by printing in 12-point Courier and slapping them in three-ring binders, but isn't it nicer that they weren't?

[jamesdelaneyie]

Good typography and layouts are informed by the ideas and story an author is trying to convey. If we are to say we want an author to care about the communication of their work, they should take an active interest in how that work is presented. The act of writing and the act of designing a text are separate activities but rely on heavy collaboration between the designer and author, even if those two are one in the same – to say that an author should eschew learning how the subtle marks of good typography affect their text is akin to asking a good comedian, musician or performer to ignore how a theatre's production comes together.