[jamesdelaneyie]

Good typography and layouts are informed by the ideas and story an author is trying to convey. If we are to say we want an author to care about the communication of their work, they should take an active interest in how that work is presented. The act of writing and the act of designing a text are separate activities but rely on heavy collaboration between the designer and author, even if those two are one in the same – to say that an author should eschew learning how the subtle marks of good typography affect their text is akin to asking a good comedian, musician or performer to ignore how a theatre's production comes together.