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by jackschultz
4170 days ago
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I see podcasts moving to a space where a person can consume in more than one way. Video, audio, and text. Depending on what you're doing at the time, you'd be able to 1) watch the hosts talk along with guests, relevant images and all that, basically a youtube show, 2) Just listen to the audio like "normal", or 3) read a transcription of the audio just as you would a blog post. Allowing a person to choose how they get the podcast's information depending on what they're doing seems very logical to me. And I don't think there's anything special about podcasts. You can get the same information through blogs currently. What's different is the passiveness of listening. It allows me to listen to something interesting when I'm working out rather than just music. But sometimes I would want to watch, and other times I would want to read the text. That's why having the content that's currently on podcasts move multiple formats makes the most sense for the future. |
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I feel like a site like Grantland is pretty much there.
Of course, they do a much better job than just providing a transcript. Bill Simmons or Zack Lowe might write a long article about a topic, then discuss it on a podcast, then maybe extract some video clips and add some animation to spice it up.
The key, I think, is the creative people driving the process. Having the right instincts for what deserves a long form piece, a tweet, a blog length take, a podcast, or even a short documentary.