[jimbokun]

"I see podcasts moving to a space where a person can consume in more than one way. Video, audio, and text."

I feel like a site like Grantland is pretty much there.

Of course, they do a much better job than just providing a transcript. Bill Simmons or Zack Lowe might write a long article about a topic, then discuss it on a podcast, then maybe extract some video clips and add some animation to spice it up.

The key, I think, is the creative people driving the process. Having the right instincts for what deserves a long form piece, a tweet, a blog length take, a podcast, or even a short documentary.