[minimaxir]

Note that there is more to BuzzFeed than listicles (listicles are about 26% of all BuzzFeed articles), although they are certainly the most notable part of BuzzFeed content. In fact, the "The [X]" listicle prefix construction has died off.

I wrote a blog post this week about the subject: http://minimaxir.com/2015/01/linkbait/

(HN discussion: https://news.ycombinator.com/item?id=8893448)

[prawn]

I end up at BuzzFeed content through social media or aggregators. Maybe it's because of who I follow, but I never end up at listicles and at pieces of content like this:

http://www.buzzfeed.com/mallorymcduff/hiking-period?utm_term... (Which is not going to be for everyone, but it's more of a Medium-style piece.)

BuzzFeed cops ridicule on one front while covering a few bases and building a (presumably) profitable, capable media venture overall.

[untog]

I do agree that Buzzfeed does some great stuff, but their homepage rarely reflects it.

[prawn]

I think it's an interesting strategy regardless.

[oliyoung]

I'm finding they're becoming a decent newswire in Australia at least, they did a good job covering recent hostage incident in Sydney