[prawn]

I end up at BuzzFeed content through social media or aggregators. Maybe it's because of who I follow, but I never end up at listicles and at pieces of content like this:

http://www.buzzfeed.com/mallorymcduff/hiking-period?utm_term... (Which is not going to be for everyone, but it's more of a Medium-style piece.)

BuzzFeed cops ridicule on one front while covering a few bases and building a (presumably) profitable, capable media venture overall.

[untog]

I do agree that Buzzfeed does some great stuff, but their homepage rarely reflects it.

[prawn]

I think it's an interesting strategy regardless.